Shakespeare’s Globe
Explore Shakespeare
Co-developed with 
What Does It Do?
Educate & Inform About Shakespeare's Legacy
The platform allows Shakespeare’s Globe to create microsites (from within the app), sell tickets and merchandise and advertise hosted events/ courses. It also features a booking system for the events and courses it hosts.
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Online Shop
Users can browse, shop for tickets or merchandise without leaving the site.
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Granular Permission System
The platform’s administrators can have different roles, depending on their needs and attributes.
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Microsite Generator
Admins can generate custom landing pages to promote various events and activities. Without the need of any technical skills.
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Actor Following
After adopting an actor, users are notified of new events regarding the actor and can suggest questions for interviews.
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Donations System
Customized donation pages for any cause, charity or event the Globe supports.
Why The Product Was Needed
Shakespeare’s Globe is spread across many activities and markets; it needed a unified platform in order to properly serve the entirety of its audience, under the same brand name.
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Cater To Many Wants
Due to its size, Shakespeare’s Globe attracts a broad array of visitors, with different wants and needs. To keep the brand’s communication consistent and seamless, the platform had to integrate many services under a seemingly simple shell.
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Big Teams Need High Flexibility
A big team brings hierarchy. To deliver on that need, real-life roles had to be duplicated as web-admin roles.
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Users Need Speed
Users coming to the site generally have focused, specific needs. To aid then communication team, we implemented the microsite generator. Single-focus pages for single-focus people.
Project images
What Technical Challenges It Overcame
Bringing multiple platforms under one roof? Done!
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Empower non-technical users
Simplifying the creation of single-event related materials (microsites, merchandise, booking & ticketing) and melding together the different apps that make Shakespeare’s Globe.
Despite being separate entities, the webshop and main site are kept in sync, through deeplinking and back-and-forth communication. Updates work both ways to achieve full synchronization. -
Make Size Not Matter
Providing the necessary infrastructure to make the site respond fast to queries, in spite of its size.
A varnish server was put in place, so that the content-heavy site would load as fast as a static page. By reducing load times and improving performance, we created the perfect context for a low bounce rate.
Two Words From The Lead Software Engineer
When Art Meets Tech.
I did my job and played my part,
Developed software for great art.
I'm no Shakespeare, but this is a really fun project.