What The Product Does
Complex Event Management System
Allows for creation of custom events with special ticketing & pricing options based on user profiles; different prices can be set for each type of currency. For instance, the same event can be set at a cost of 1000$ or 700€ and the prices are shown to users based on their profile.
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Integrate Events With Salesforce
Send all pricing inquiries & acquisitions to salesforce, for easier follow-up practices.
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Variable Pricing
Set different prices based on currencies, date of acquisition and more. Admins can even set the base currency and the VAT processing country for each event.
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Restricted Content
Certain areas of the site can be restricted to members-only access or behind a paywall.
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Eloqua Integration
We've simplified marketing activities by integrating with Oracle's Eloqua platform.
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Complex Scheduling System
Event schedules can be broken down into series of sub-events and streams. Within streams, the MarketForce team can integrate webinars and other third-party services.
Why The Product Was Needed
Because the high-demand for MarketForce’s events brought with it tiered customers needs.
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No Two Events Are Alike
Thus, MarketForce needed a lot of flexibility in terms of creating its events and their layouts/pricing.
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A Paywall Rakes In More Leads
Sometimes, offering a mix of free and paid content can bring in more sales than any other tactic.
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What Technical Challenges It Overcame
Making a system strong and powerful enough to handle the magnitude of MarketForce's events, yet easy enough to use to allow any marketer to set it up.
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Develop a Tiered Pricing/Ticketing System
Price adjustments can be made on the fly, by the experts. Drawing on user data, prices are tiered and allow for greater revenue flexibility.
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Integrate With Multiple Web Services
Without weighing down the platform's usability. Salesforce, Eloqua, Optimizely, and StreamUK webcast service.
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Customisable pages
Allow the admins to create custom landing pages from within the CMS, to enhance marketing efforts. Integrating a custom layout builder in the platform itself reduces the need for third-party services like Hubspot or Instapages.
Two Words From The Lead Software Engineer
Knowing is doing.
I've been involved in this project from its inception. It's my baby, in a way. And it's grown so big...